Problem

• Following the successful Store Level launch, the next challenge was doing a redesign and then introducing AI into an established product without disrupting existing workflows or user trust

Constraints

• Maintaining familiarity for our existing Connect users, we had to launch a redesigned Connect (UX pilot) and then launch Connect with the AI integration

• We had to work within the Unified AI (UAI) design system, so we collaborated closely with the UAI team, engineering, PMs, and stakeholders to ensure our product line fit seamlessly and ensuring a unified look and feel.

Research & Collaboration

• We partnered closely with Dell’s Unified AI (UAI) team to understand emerging AI interaction patterns and ensure Connect aligned with the broader AI ecosystem.

• Leveraged existing user research from the UAI team and validated new interaction patterns before implementation

Design Contribution

• I created new components that were adopted back to the UAI design system and collaborated with engineers to balance usability and implementation.

• I iterated designs through usability testing and accessibility review before handing off to engineering teams

• Resizing their product to fit within ours, we worked with business stakeholders to discuss the future of Connect as a product and to further understand the business requirements.

Outcome

• UX pilot launched, in Winter 2025, in 26,000 stores. There was immediate positive feedback from our internal sales representatives

• In Spring 2025, AI integration was live in those same 26,000 stores.

End-to-end process

Store Level → AI Integration